BMIT - Marketing Education | Missouri Department of Elementary and Secondary Education

Marketing Course Objectives with Sample Units

Advertising Objectives	Promotional Plan Branding and Consumer Behavior Careers in Advertising and Promotion Forms of Media and Technology History and Evolution of Advertising and Promotion Market ID and Creativity Promotional Mix
Entrepreneurship Objectives	Business Concepts Business Math Communication Skills Entrepreneurship Skills Ethics Financial Income Statement Legal Intellectual Property Management Market Research Marketing Management Production Operational Management
Marketing I Objectives	Career Professional Development Communications Economics Marketing Concepts Pricing Product Service Management Promotion Selling
Marketing II Objectives	Career & Professional Development Channel Management Entrepreneurship Global Marketing Integrated Marketing Communications Marketing Information Management
Retailing Objectives	The Retail Business Retail Business Strategy Retail Store Exploring Career
Sports and Entertainment Objectives	Channel Management Finance & Risk Management Human Relations & Career Readiness Market Research Product & Service Management Selling and Promotion Sponsorships & Endorsements Sports & Entertainment Marketing Foundations *see Retailing curriculum above

Curriculum Profiles for Marketing Education
Marketing Education Curriculum Standards - MBA Research Published 2021. File last modified 2021-10-20.
Marketing I Instructional Framework - MCCE Published 2011. File last modified 2011-07-01.
Marketing I Standards Document - MCCE Published 2011. File last modified 2011-07-01.
Marketing II Instructional Framework - MCCE Published 2011. File last modified 2011-07-01.
Marketing II Standards Document - MCCE Published 2011. File last modified 2011-07-01.